Business website checklist for Sri Lankan companies
A website does not need to be complicated, but it does need to answer a visitor’s questions quickly and make it easy to contact you.
Make it work well on phones
Many visitors will open your site on a phone, often from a social media link. Check that text is easy to read, buttons are easy to tap and nothing slides off the side of the screen.
Say clearly what you do
Within a few seconds a visitor should know what you offer, where you work and what to do next. Use plain words instead of slogans.
- A clear headline about what you do
- A page or section for each main service
- Your location and the areas you serve
- Real photos of your work, team or products
Make it easy to contact you
Do not make people search for your details. Keep them visible on every page.
- A phone number people can tap to call
- A WhatsApp button
- A simple contact form
- A Google Map if customers visit you
- Your opening hours
Keep it fast and secure
A slow site loses visitors before they read anything. Compress your images, avoid large files and test your pages with Google PageSpeed Insights. Your site should also use HTTPS, which shows as a secure connection in the browser.
Set it up so Google can find it
Publishing a site does not mean people will find it. A few simple steps help Google understand it.
- A clear title and description for each page
- A separate page for each service
- A Google Business Profile with the same name, address and phone number
- Google Search Console and a submitted sitemap
- Google Analytics, so you can see what visitors do
Who controls it?
Make sure the domain name is registered in your name or your company’s name, and ask how you can get help or make changes after launch. It is your business’s address online, so you should keep control of it.
Questions
Is a Facebook page enough, or do I need a website?
A Facebook page is a good start, but a website is yours to control, can show up in Google searches and gives customers one clear place for your services and details.
How long does a business website take to appear on Google?
It varies. Submitting your sitemap in Google Search Console helps Google find your pages, but ranking for competitive searches usually takes time and steady work.
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